Welcome (back) to Atlanta

Posted at 4:49 pm by Patrick under UK Winter Ales Festival:2006

The open arms of Atlanta’s youth beckon you to enjoy your stay here (and spend money to make our schools better).

Until next time…

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Love that tagline

Posted at 4:26 pm by Patrick under UK Winter Ales Festival:2006

When Yvonne told me the beer choices on board today were Heineken or Miller Genuine Draft, I was a little disappointed. Usually flights are catered locally, so I was hoping for something brewed on this side of the pond for this afternoon’s return flight.

When I was asked if Carlsberg was OK, as they were out of Heineken, I perked up a little. Yes, it’s another mega brew, but the idea of drinking an MGD that traveled almost 5,000 miles to my plane seat was not that thrilling.

Funny enough, I had never paid much attention to the Carlsberg label (in fact, this might be my first one ever). In small type around the bottom of the can, it reads “Probably the Best Beer in the World”. I’m not sure if their American labeling makes the same claim, (our “truth in advertising” laws would be tough on that claim I would imagine) but it’s a very cheeky statement for such an unremarkable beer.

If this claim is indeed true, then I might have to re-label my beers as “A Really Close Second to Carlsberg”.

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Manchester, out!

Posted at 6:01 am by Patrick under UK Winter Ales Festival:2006

So my quick dash to Manchester is done, except the 9 hour flight home.

Other observations about the trip I have not yet mentioned:

>> The club kids (and I saw loads of them on the tram last night) have no problems wearing short-sleeved t-shirts or micro-mini skirts with no jackets in 30 degree weather(!!!)

>> Manchester Airport doesn’t have anything other than mega-brews (Carling, 1664, et al)

>> The boarding jetway has 20 stairs to navigate between the terminal and the plane (was this jetway designed before rolling luggage?)

Peace out from northern England!

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Targeted marketing?

Posted at 4:47 am by Patrick under UK Winter Ales Festival:2006

You can tell a lot about a culture by the ways in which it markets products to itself.

At Picadilly Station this morning, I ran across this example of targeted marketing for a chocolate bar. Either it is a legitimate warning to women — “Do not eat me, for I am a very high calorie food” — or double-dog daring women to eat it.

A third theory could be this is the most macho chocolate bar around. Although I didn’t see andro on the ingredient list, the back of the wrapper does say “Do not feed the birds.”

Who knows exactly, but I did end up giving Sainsbury’s my 49p for it. So it worked after all.

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