B to the E: where’s the rave?

Posted by Patrick under Beer Photos

I have a few presents to wrap tonight for my Indy Christmas celebration, and am starting to feel a little run down.

Anheuser Busch and Bud Extra to the rescue!

In their effort to stave off the youth market erosion caused by spirits and energy drinks (Red Bull anyone?), AB created Bud Extra, or “B to the E” . The label calls it “beer with caffeine, ginseng and guarana extract and natural flavor.”

I call it anything but beer. It is a malternative with a slightly citric taste profile, no hop presence and 6.6 percent abv. It’s not offensive, but then again, let’s not mistake this for beer either.

Bottom line: I’m not sure the club kids will go for this banana in the tailpipe — Red Bull and vodka is de rigeur.