Seen on the road: Von Dutch energy drink (?!?)

Posted by Patrick under Beer Photos

We’re on the road, heading to Andrea’s family gathering in Asheville, NC.

It’s our first road trip in the Element, which is handling things well. The XM radio is making the time pass quickly, and the cabin layout is very condusive to storing all the little things you need on a proper road trip.

During a gas stop at a Spinx station in Greer, SC, I spotted this gem of a brand extension — sugar-free Von Dutch energy drink.

I know I’m not the target audience for this drink, but it made me wonder…just who is the target for this drink? And does that type of person buy energy drinks at a Spinx station in rural South Carolina?

I might never know — I bought the Rox energy drink. Besides being Austria’s original energy drink [take that Red Bull], Rox promises “increased concentration and vigilance”. At $2 for 20 ounces, that’s a cheap source of vigilance.