Love that tagline

Posted by Patrick under UK Winter Ales Festival:2006

When Yvonne told me the beer choices on board today were Heineken or Miller Genuine Draft, I was a little disappointed. Usually flights are catered locally, so I was hoping for something brewed on this side of the pond for this afternoon’s return flight.

When I was asked if Carlsberg was OK, as they were out of Heineken, I perked up a little. Yes, it’s another mega brew, but the idea of drinking an MGD that traveled almost 5,000 miles to my plane seat was not that thrilling.

Funny enough, I had never paid much attention to the Carlsberg label (in fact, this might be my first one ever). In small type around the bottom of the can, it reads “Probably the Best Beer in the World”. I’m not sure if their American labeling makes the same claim, (our “truth in advertising” laws would be tough on that claim I would imagine) but it’s a very cheeky statement for such an unremarkable beer.

If this claim is indeed true, then I might have to re-label my beers as “A Really Close Second to Carlsberg”.