Targeted marketing?

Posted by Patrick under UK Winter Ales Festival:2006

You can tell a lot about a culture by the ways in which it markets products to itself.

At Picadilly Station this morning, I ran across this example of targeted marketing for a chocolate bar. Either it is a legitimate warning to women — “Do not eat me, for I am a very high calorie food” — or double-dog daring women to eat it.

A third theory could be this is the most macho chocolate bar around. Although I didn’t see andro on the ingredient list, the back of the wrapper does say “Do not feed the birds.”

Who knows exactly, but I did end up giving Sainsbury’s my 49p for it. So it worked after all.