I thought Ice Beer was dead?

Posted by Patrick under Zurich + Brussels:2006

How long does something have to be out of fashion before you can resurrect it under the “retro” label?

I don’t know, but ice beer is not one of those cases.

What’s more problematic is the can design. It’s printed with a refracty sheen and loads of snowflakes underlaying the background pattern. It’s attention getting, in that Japanese anime seizure-inducing way.

Ugh.

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